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How do you read this?



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How do you read 'Simin + Picole'?
Simin plus Picole  
 24%  [ 19 ]
Simin and Picole  
 72%  [ 57 ]
Simin Picole  
 3%  [ 3 ]
Total Votes : 79



queenert




 
 
    
 

Post Wed, Jan 25 2017, 11:18 am
Simin + Picole
(Just an example...)

When seeing a brand name with a +, do you read it as 'plus', 'and', or just skip it?
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allthingsblue




 
 
    
 

Post Wed, Jan 25 2017, 12:17 pm
And
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Iymnok




 
 
    
 

Post Wed, Jan 25 2017, 12:33 pm
Plus

Unless the plus looks like this: &
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Blessing1




 
 
    
 

Post Wed, Jan 25 2017, 2:06 pm
+ plus
& and
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ra_mom




 
 
    
 

Post Wed, Jan 25 2017, 2:11 pm
Plus
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cozyblanket




 
 
    
 

Post Wed, Jan 25 2017, 2:18 pm
in context, it looks like its a plus
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thunderstorm




 
 
    
 

Post Wed, Jan 25 2017, 2:22 pm
Plus
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gp2.0




 
 
    
 

Post Wed, Jan 25 2017, 2:37 pm
And
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agreer




 
 
    
 

Post Wed, Jan 25 2017, 3:05 pm
AND
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LiLIsraeli




 
 
    
 

Post Wed, Jan 25 2017, 4:02 pm
I would read it "and." If it would be in a number sentence I would read it "plus."

I would think it was a cutesy way of writing "and."
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zaq




 
 
    
 

Post Wed, Jan 25 2017, 5:26 pm
It is "and". This is the contemporary spin on "&" in company names. Personally I think it's appropriate only for accountants and engineers, but it is intended to convey a more modern impression than "&", which looks somewhat Dickensian and breathes "tradition".
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youngishbear




 
 
    
 

Post Wed, Jan 25 2017, 5:30 pm
It reminds me of initials carved into trees or dried into concrete.
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Coffee Addict




 
 
    
 

Post Wed, Jan 25 2017, 5:37 pm
And.
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MagentaYenta




 
 
    
 

Post Wed, Jan 25 2017, 5:46 pm
The & (ampersand) is a rather ancient symbol dating to the first century. In Latin the e and t were intertwined and were read as 'et' meaning and.

I'm a typeface and symbol nerd in real life.
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Fox




 
 
    
 

Post Wed, Jan 25 2017, 5:46 pm
And.

It makes me think that Alice + Olivia are not making as much profit as Dolce & Gabbana or Rag & Bone, and therefore cannot afford an ampersand. Also, that you won't go too far wrong with Tom Ford.
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glamourmom




 
 
    
 

Post Thu, Jan 26 2017, 6:28 am
I would just ask anyone that works there.
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sky




 
 
    
 

Post Thu, Jan 26 2017, 6:50 am
And
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queenert




 
 
    
 

Post Thu, Jan 26 2017, 1:52 pm
Yiperdidoo!
Thanks all, that was super helpful.
Youngish bear, your comment, especially, was very interesting because that's something that is not modern, but is always read as a plus, so even those not in the know of the typography trends may be inclined to read it as an and.
(But lots of the comments were fun, so thanks for taking the time.)

It's supposed to be an and, but we want to do the plus because the company is more modern/techy. And because it's web based, we want to make sure people will find the domain...
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