My kids have been wanting to check this out and we have time on winter vacation but it seems a little lame to shlep to Manhattan just to look at one store where we will hopefully not buy anything. I can't do the VR activity there because not only is it obscenely priced but my kids are too young to go without an adult, the website says pregnant people should not participate, and that's the only adult available. So I just inadvertently saved $80 but may have disappointed kids.
What else is in that area? It's right by Madison Square and not far from Union Square. Window shopping in interesting places is an acceptable activity but if there are any nice museums or more active things in the area I'd love to know.
When we went to the store, it was when covid restrictions were very strict and they were only letting in a certain number of people at a time. Basically you were given a number and it was about 2 hours until your nber was called. We went to the Museum of Mathematics until we were called, it was fun. There's also a Lego store there (and you can just look at the cool Lego sculptures without buying anything).