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Abercrombie - can you tell me about this brand?
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amother
Blush


 

Post Mon, Nov 11 2024, 7:57 am
They rebranded a while ago. It's no longer the banned look. They don't have the s-xy models by the doors and crazy scent.
They started selling some nicer items like dresses for women.
I shop for my boys there a lot. They love the athletic polos and Sherpa sweatshirts. I also buy their coats. It's very popular brand amongst the frum in town kids.
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amother
  Nemesia


 

Post Mon, Nov 11 2024, 9:03 am
amother Navy wrote:
The advertisements focus heavily on shirtless male models.


I'm still not getting it. Whats the issue. Was it considered gay? Thinking about it more I probably started shipping there closer to 7 yrs ago, and I shopped online so I never noticed the models etc
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amother
Diamond  


 

Post Mon, Nov 11 2024, 9:05 am
amother Nemesia wrote:
I'm still not getting it. Whats the issue. Was it considered gay? Thinking about it more I probably started shipping there closer to 7 yrs ago, and I shopped online so I never noticed the models etc


lol what? we’re talking more like 20+ years ago, and it was provocative for an aidel frum girl to carry a bag with a half naked man on it.
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amother
  Diamond


 

Post Mon, Nov 11 2024, 9:08 am
pinkpeonies wrote:
Don’t be embarrassed.
If you are around my age, (32) and grew up in the golden age of malls, meaning you were in high school from around 2004-2012, then you wouldn’t even have this question. I’m assuming you are either younger or older than that.
Abercrombie was nothing short of a phenomena. It wasn’t just a store, it was a lifestyle
And yes, I wasn’t allowed to step in there (of course I did though)


Haha you’re cute but no the aughts were not the heyday of the mall, malls were already in major trouble by then. The real heyday was the 80s and 90s into the very early aughts. I’m 40 and I caught the tail end of the heyday. Gap, Old Navy, Abercrombie, Wet Seal, Bath and Body Works were among the cool stores.
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amother
  Khaki


 

Post Mon, Nov 11 2024, 9:15 am
amother Diamond wrote:
lol what? we’re talking more like 20+ years ago, and it was provocative for an aidel frum girl to carry a bag with a half naked man on it.


Shirtless male models all over the walls and on the bags (no options of plain bags), dim lights, pumping music, heavy cologne (if you made a return they would smell it to make sure it still smelled like their cologne!!)
Man anyone who shops online is missing out lol
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mizle10




 
 
    
 

Post Mon, Nov 11 2024, 9:18 am
amother Nemesia wrote:
I'm still not getting it. Whats the issue. Was it considered gay? Thinking about it more I probably started shipping there closer to 7 yrs ago, and I shopped online so I never noticed the models etc


Lol it was the opposite of gay LOL
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