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Forum
-> Working Women
How do you read 'Simin + Picole'?
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Simin plus Picole |
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24% |
[ 19 ] |
Simin and Picole |
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72% |
[ 57 ] |
Simin Picole |
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3% |
[ 3 ] |
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Total Votes : 79 |
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queenert
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Wed, Jan 25 2017, 2:18 pm
Simin + Picole
(Just an example...)
When seeing a brand name with a +, do you read it as 'plus', 'and', or just skip it?
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0
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allthingsblue
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Wed, Jan 25 2017, 3:17 pm
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0
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Iymnok
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Wed, Jan 25 2017, 3:33 pm
Plus
Unless the plus looks like this: &
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5
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cozyblanket
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Wed, Jan 25 2017, 5:18 pm
in context, it looks like its a plus
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1
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LiLIsraeli
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Wed, Jan 25 2017, 7:02 pm
I would read it "and." If it would be in a number sentence I would read it "plus."
I would think it was a cutesy way of writing "and."
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zaq
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Wed, Jan 25 2017, 8:26 pm
It is "and". This is the contemporary spin on "&" in company names. Personally I think it's appropriate only for accountants and engineers, but it is intended to convey a more modern impression than "&", which looks somewhat Dickensian and breathes "tradition".
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youngishbear
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Wed, Jan 25 2017, 8:30 pm
It reminds me of initials carved into trees or dried into concrete.
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8
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Coffee Addict
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Wed, Jan 25 2017, 8:37 pm
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0
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MagentaYenta
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Wed, Jan 25 2017, 8:46 pm
The & (ampersand) is a rather ancient symbol dating to the first century. In Latin the e and t were intertwined and were read as 'et' meaning and.
I'm a typeface and symbol nerd in real life.
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5
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Fox
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Wed, Jan 25 2017, 8:46 pm
And.
It makes me think that Alice + Olivia are not making as much profit as Dolce & Gabbana or Rag & Bone, and therefore cannot afford an ampersand. Also, that you won't go too far wrong with Tom Ford.
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6
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glamourmom
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Thu, Jan 26 2017, 9:28 am
I would just ask anyone that works there.
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queenert
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Thu, Jan 26 2017, 4:52 pm
Yiperdidoo!
Thanks all, that was super helpful.
Youngish bear, your comment, especially, was very interesting because that's something that is not modern, but is always read as a plus, so even those not in the know of the typography trends may be inclined to read it as an and.
(But lots of the comments were fun, so thanks for taking the time.)
It's supposed to be an and, but we want to do the plus because the company is more modern/techy. And because it's web based, we want to make sure people will find the domain...
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